Project Love Me, founded in 2011, focuses its efforts on building self-esteem in young girls in the south bay communities of Los Angeles. Our efforts focus on utilizing sport as a means of enhancing young girls self esteem, through workshops, mentorship and sports clinics. Self-esteem has always been an issue, but over the past few years it is fair to say it has become a crisis in the United States. An alarming number of young girls feel they do not measure up in some way including their looks, intellect and relationships. Low self-esteem keeps them from enjoying life, doing the things they want to do and working toward personal goals. Furthermore, young girls struggling with self-esteem are more likely to be victims of sexual assault, clinical depression and eating disorders. It is the goal of PLM to assist in the development of young girls into young women who are major contributors to society.

Build a better world where women look at themselves as valuable assets to not only society, family and friends…but, most importantly, to themselves.

To use sports as a strategy to empower young girls to develop a strong sense of self, and support them in acquiring the necessary skills to take charge of their lives and plan for their futures.

Core Values
While turning good intentions into successful outcomes, our organizational culture is grounded in our core values:

  • Passion for our Work
    We gain incredible satisfaction from our work, and that drives us to work harder, longer and smarter to commit ourselves fully to our mission.
  • Spirited Professionalism
    We believe that when individuals incorporate their personality and values into their work, they have the greatest impact and are most fulfilled.
  • Full Disclosure & Transparency
    We believe that transparency bring about loyalty, trust, and is the foundation of strong relationships.
  • Integrity
    We accept the responsibility to operate with the highest integrity in all our actions.
  • Adaptability
    We believe change and new situations are opportunities to learn and grow. We strategically adjust to maintain our effectiveness and the quality of our work.

Three-Year Strategic Plan
As a new organization, it's important that we work hard to be as strategic as possible and responsible in our dealings. We want to protect those that believe in our vision and offer to assist us with monetary donations, in-kind donations and time volunteering. Preparing to enter the philanthropic industry, we feel, is like preparing for a sports competition. A winning coach spends hours researching, reviewing tapes and evaluating his players to develop the best game plan. Although, the outcome is unpredictable; success is more likely with training, planning and practice. We look forward to working hard and making sure that we produce programs and services for young girls that will be in place for years to come.

Take a look at our three-year strategic plan to get a glimpse as to how we plan to establish a foundation that we can build from.

Meet the Founder

Summer Wheaton
Summer N. Wheaton
Founder, Executive Director

As a former athlete and dancer, Summer has learned firsthand how sports can help a young girl discover her natural abilities and develop a strong sense of self. But having gone through a number of life-altering events, she also understands that individuals and society continue to affect and influence self-esteem throughout a young girl's progression into adulthood. It is with this understanding and her passion for inspiring young girls that Summer decided to bring the idea of Project Love Me to fruition.

Before entering the world of nonprofit management, Summer worked in the fields of Sports Marketing and Professional Services Marketing. She has a broad range of experience in event management, business development, social media, proposal management and media relations.

Summer holds a Bachelor of Science degree in Business Administration with an emphasis in Marketing from Cal State Northridge. In May 2011, she earned a Master of Arts degree in Sport Management from the University of San Francisco. She is a member of Cedars-Sinai Sports Spectacular Steering Committee and a Planning Committee member for the USC Architectural Guild Golf Tournament.